The Defiant Ones is an appropriate title for Dr Dre and Jimmy Iovine Doc. If one was to look at their background on how and where they grew up to where they are now in life, you will understand and be inspired. Back in 1988, Dr Dre was producing Albums for The D.O.C , Eazy E and NWA. He was crafting the sound of gangsta rap through albums like Straight Outta Compton, 100 Miles and Runnin, Eazy Duz It and Nobody Does It Better. On the other side of the genre, Jimmy Iovine was producing some of the hardest rock albums from U2, Tom Petty and Bruce Springsteen. 1990 Jimmy Founded Interscope Records with partner Ted Fields. It started off as a rock label then eventually taped into rap acts like Marky Mark and 2pac.
By 1992, Dre broke out from Eazy E and Ruthless Records to form Death Row Records with Suge Knight. Interscope gave them a distribution deal just off the strength of The chronic’s sound and production quality. From that point on, Dre and Jimmy were inseparable. These guys are the ideal odd couple. Jimmy’s a rock guy and Dre’s a rap guy. Jimmy is from NY and Dre is from LA. And we can’t ignore the black and white factor. Today having a friend of a different race is not a big deal but in the era these guys were coming up, it was. The only thing these two have in common, they produced hit records and they did it at a high level. Everything that have their names attached to it is High Quality. Just looking at the trailer. It says it all.
2006, CD sells were declining for another year by double digits and Jimmy then the CEO of Interscope, saw the future of the record business dying. The guys made a bold move by Forming Beats Electronics and started selling high-end headphones. Not only that headphones been around since before I was even born, they managed to convince people to reach in their pockets to buy bulky $300 headphone! Till this day I’m still impressed by Beats selling stronger than ever. Their genius was they didn’t even attempt to change the wheel; they just rose the price by 350% and made us want it. I have $50 headphones that sounds better; just saying. Beats eventually were bought out by Apple for over $3 Billion. Dre and Jimmy currently works at Apple.
This is a story I have to see. The doc will air on HBO this summer. check out the trailer