Jay wasn’t lying when he said he got the keys!! Last month I reported JAY Z, LIVE NATION RE-UP FOR A LONG TERM DEAL TO CONTINUE ROC NATION JOINT VENTURE But we didn’t have any specifics and now we do. This deal is even sweeter. Unlike before, the previous deal between Hov and Live Nation was a 360 deal which encompassed his touring, recording, endorsements and publishing; one of the first of its kind. On top of it being a 360 deal, Jay created a new joint venture between Roc A Fella Records and Live Nation forming Roc Nation for $150M. The current deal started back in 2008 and about to expire. This time around for an estimated $200M over 10 yrs, this deal will be focusing on touring.
Hov continues to make history and he makes being an Old Head in Hip Hop look so cool.