WALE DROPS SHINE

Wale returned last week with his latest music effort Shine. HitsDailyDouble crunched the numbers and has now published the first-week sales predictions for the MMG rapper’s fifth studio album. Shine is set to open with between 18,000 to 22,000 sales plus streaming units. The LP is expected to land on the SPS chart behind other new projects from Gorillaz (95-100k), Mary J. Blige (67-72k), John Mellencamp (32-35k), and Willie Nelson (31-33k). Wale’s previous album, 2015’s The Album About Nothing, landed at #1 on the Billboard 200 chart with 100,245 album-equivalent units. Wale claimed his first No. 1 album on the Billboard 200 chart with the release of “The Gifted”, a Very dope album. The set sold 158,000 copies in its first week of release, according to Nielsen SoundScan. It’s Wale’s second top 10 album, following his last release, 2011’s “Ambition.” It debuted and peaked at No. 2 with 164,000 sold. This is very disappointing to see an artist as talented as Wale flop like this. Wale’s numbers were clearly declining with every release since he’s been with Warner Bros, but Shine is flopping like the worst stock market crash in America! Shine is a Trap album with premium lyrics and flows. This is not what Wale does and not who he is. It’s cool enough for him to feature on a trap song and body an artist on his own track but trap music is not a Wale lane or sound. When I think of a typical Wale project, I envision live instrumentation, soul and a touch of GO GO. I don’t know who in the Warner Bros office or MMG camp gassed Wale into making This type of album when everyone who did this type of album came out with the same results, 18,000 – 20,00 first week. WITH 5M Twitter follower and another 2M on Instagam Wale is projecting to sell 10K – 22K his first week for “Shine”. Again, I have to ask IS TRAP MUSIC / MUMBLE RAP SUCCESSFUL ? Wale’s best albums, The Gifted and Ambition went gold, using a soulful and Go – Go sound with a commercial appeal which I think he did best. “The Album About Nothing” was dope, slept on and I think, no, I know his label dropped the ball on that project. Wale was in the realm of Kendrick Lamar, J. Cole and Drake as far as delivering premium high quality Hip Hop; he just needed somebody in the building to push the button on his projects. Drake featured on trap beats but never made an album full of trap beats. When Drake did “If You’re Reading This It’s Too Late”, he called it a mixtape just in case he disillusioned his fans, and it failed, Drake could’ve save face by saying it was a mixtape so it don’t count . Kendrick Lamar and J. Cole never did A Trap album. Why is Wale doing a trap album when his direct peers are successful doing music that’s unique to them just as he was? The Four of them, Wale, Kendrick, Cole and Drake had the blueprint in going gold or platinum in this era of hip hop. Why on earth would Wale switch up to trap and Afro pop/hiphop? Shine was a cool album but I don’t like it for what I heard from Wale in the past; he was clearly chasing a trend or trying to satisfy a record exec in the attempt to shut them the f”ck up about him not making trendy enough music, or why “The Album About Nothing ” didn’t sell as well. If the latter of my theory is true, should Wale switch labels? Should he look at Columbia Records or Republic? These two labels clearly knows how to market and promote an artist like Wale. Columbia and Republic did a great job with J. Cole and Drake respectively. Or should we ask the question, is Wale falling off?

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