Kendrick will have a 2nd consecutive Gold album with DAMN!  If you haven’t Bought or streamed Kendrick Lamar’s new album DAMN by now, you are definitely lacking! This is truly Kendrick’s best work to date. He finally found his sweet spot between cocoa shea butter joints , hardcore bars and commercial smashes. With the bulk of his sales being hard copies, it definitely puts Kendrick at the top or dare I say the new King Of Rap.